My chosen brand is the Rappahannock Oyster Co. Their main product is Chesapeake Bay Oysters, which they pack and ship directly to your home.

Here are the instructions of the assignment:

Rather than our usual discussion boards, for this module, you will create a VoiceThread. (There are no peer critiques for this assignment; you may earn up to 70 points for your VoiceThread alone.) Return to your chosen brand. In a VoiceThread video, share what your brand’s funnel looks like.

Your video should be at least 3 minutes and address the following:

1. Say what your brand is.

2. Explain your brand’s conversion point. When does a “potential customer” become a “customer”? What action does the user take? (10 points)

3. Describe how the brand addresses users each of the funnel’s six steps. What actions does the brand take to address users at each stage? And how does the brand attempt to move users through the funnel? Show examples of site, social, app or ad content if it you like! (10 points for each of the five funnel steps aside from conversion, which you should have already discussed; 50 points total)

4. Does the brand seem successful at moving users through its funnel? What hurdles might the brand face in moving users through to “advocacy”? (10 points)

5. There are no peer posts required for this Discussion.